Rivkin, Steve; Sutherland, Fraser. <br/><br/>
Making of a name: inside story of the brands we buy.  Inside story of the brands we buy. 

 - 1 
 - New Delhi  Oxford University Press  2004 
 - x,275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 RIVS