Advertising and promotion
an integrated marketing communications perspective
Belch, George E.
creator
Belch, Michael A.
text
xx
New Delhi
Tata McGraw Hill Publishing Company Ltd
2005
6th ed.
monographic
und
eng
Xxvi, 779p. ; 27.5 cm.
By George E. Belch and Michael A. Belch.
Integrated marketing program situation analysis
Objectives and budgeting for integrated marketing communications programs
659.1 BELG
9780070581944
210716
20220303105306.0