Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
By George E. Belch and Michael A. Belch. 
 - 6th ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2005. 
 - Xxvi, 779p. ;  27.5 cm. 
<br/><br/><label>ISBN: </label>9780070581944 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integrated marketing program situation analysis<br/>Objectives and budgeting for integrated marketing communications programs
<br/><br/><label>Dewey Class. No.: </label>659.1   / BELG