Kardes, Frank R. <br/><br/>
Consumer behavior and managerial decision making. 

 - 2 
 - New Delhi  PHI Learning Pvt Ltd  2002 
 - xviii,457 
<br/><br/><label>ISBN: </label>8120322215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 KARF