Blythe, Jim. <br/><br/>
Marketing communications. 

 - 1 
 - New Delhi  Pearson Education  2002 
 - xi,252 
<br/><br/><label>ISBN: </label>8178081229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.82 BLYJ