Kurtz, David L; Clow, Kenneth E. <br/><br/>
Services Marketing. 

 - 2 
 - New York  John Wiley & sons  2002 
 - xxii,570 
<br/><br/><label>ISBN: </label>9814126225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.804 KURD