TY  - BOOK
AU  - Wells, William.
AU  - Burnett, John.
AU  - Moriarty, Sandra.
TI  - Advertising: principles and practice 
SN  - 8129700638
U1  - 659.1  6
PY  - 2003///
CY  - New Delhi
PB  - Pearson Education
KW  - Advertising planning and strategy
KW  - Retail and business to business advertising
ER  -