Lovelock, Christopher;Wirtz, Jochen;Chatterjee, Jayanta. <br/><br/>
Services marketing: people technology strategy.  People technology strategy. 

 - 4 
 - New Jersey  Prentice Hall  1996 
 - xvii,652/2004 
<br/><br/><label>ISBN: </label>0134613775 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.804 LOVC