TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo.
AU  - Gremler, Dwayne D.
AU  - Pandit, Ajay.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9780070700994
U1  - 658.804  5
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Building customer relationship
KW  - Delivering service through intermediaries and electronic channels
ER  -