Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
By Valarie A Zeithaml...[et.al.]. 
 - 5th ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2009. 
 - Xxvii, 763p. ;  23.5 cm. 
<br/><br/><label>ISBN: </label>9780070700994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Building customer relationship<br/>Delivering service through intermediaries and electronic channels
<br/><br/><label>Dewey Class. No.: </label>658.804   / ZEIV