TY  - BOOK
AU  - Mukherjee, Srabanti.
TI  - Consumer behaviour
SN  - 9788131516225
U1  - 658.8342 1
PY  - 2012///
CY  - New Delhi
PB  - Cengage Learning India Pvt Ltd.
KW  - Consumer Behavior
KW  - Individual Determinants of Consumer Behaviour
KW  - Environmental Determinants of Consumer Behaviour
KW  - Consumer Decision Making and Consumer Behaviour Models
ER  -