TY  - BOOK
AU  - Kerin, Roger A; Mahajan, Vijay; Varadarajan, P Rajan.
TI  - Contemporary perspectives on strategic market planning
SN  - 02051233015
U1  - 658.801 KERR 
PY  - 1990///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing Strategy
ER  -