00419nam a2200145Ia 4500008004100000020001600041041000800057082001700065100005800082245006000140250000600200260003400206300001000240650002300250210716s1990    xx            000 0 und d  a02051233015  aeng  a658.801 KERR  aKerin, Roger A; Mahajan, Vijay; Varadarajan, P Rajan.  aContemporary perspectives on strategic market planning.  a1  aBostonbAllyn and Baconc1990  ax,453  aMarketing Strategy