Kerin, Roger A; Mahajan, Vijay; Varadarajan, P Rajan. <br/><br/>
Contemporary perspectives on strategic market planning. 

 - 1 
 - Boston  Allyn and Bacon  1990 
 - x,453 
<br/><br/><label>ISBN: </label>02051233015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.801 KERR