00341nam a2200133Ia 4500008004100000020001500041041000800056082001500064100002200079245004800101260003100149300001300180650001400193210716s1976    xx            000 0 und d  a0070840644  aeng  a658.8 FITP  aFitzRoy, Peter T.  aAnalytical methods for marketing management  aLondonbMc Graw Hillc1976  aviii,336  aMarketing