00369nam a2200145Ia 4500008004100000020001500041041000800056082001800064100002000082245004400102250000600146260003600152300001300188650002200201210716s1989    xx            000 0 und d  a0131696661  aeng  a658.8342 HOWJ  aHoward, John A.  aConsumer behavior in marketing strategy  a1  aNew JerseybPrentice Hallc1989  axiii,375  aConsumer Behavior