Howard, John A. <br/><br/>
Consumer behavior in marketing strategy 

 - 1 
 - New Jersey  Prentice Hall  1989 
 - xiii,375 
<br/><br/><label>ISBN: </label>0131696661 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 HOWJ