Bettman, James R. <br/><br/>
Information processing theory of consumer choice. 

 - 1 
 - London  Addison wesley Publishing Company  1979 
 - xiv,402 
<br/><br/><label>ISBN: </label>0201008343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 BETJ