TY  - BOOK
AU  - Hoecklin, Lisa Adent.
TI  - Managing cultural differences for competitive advantage
SN  - 8173711119
U1  - 658.406  1
PY  - 2000///
CY  - Hyderabad
PB  - Universities Press
KW  - Advertising across cultures
KW  - Strategic value of cultural differences
ER  -