00953nam a2200241Ia 4500003000400000005001700004008004100021020001500062040001800077041000800095082002000103100002800123245010600151250001200257260005700269300002900326650006500355650005400420700002600474942002900500999001900529952016300548OSt20220304153301.0210716s2003    xx            000 0 und d  a8120324501  cAIMIT LIBRARY  aeng  a659.1 22bCLOK  aClow, Kenneth E.922780  aIntegrated advertising promotion and marketing communications /cBy Kenneth E. Clow and Donald Baack.  a2nd ed.  aNew Delhi :bPrentice Hall of India PVt Ltd ,c2003.  aXxvii, 538p. ;c27.5 cm.  aPublic relations regulations and sponsorship programs922781  aEvaluating an integrated marketing program922782  aBaack, Donald.922783  2ddccBKe2ndk659.1 CLOK  c198869d198869  00102ddc40708MBAaAIMITbAIMITd2005-02-21g395.00iBill no:56150; Bill dt:2005-02-2l0o659.1 CLOKpMBA01434r2026-05-23 00:00:00v316.00w2021-07-16yBK