TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald.
TI  - Integrated advertising promotion and marketing communications
SN  - 8120324501
U1  - 659.1  2
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hall of India PVt Ltd
KW  - Public relations regulations and sponsorship programs
KW  - Evaluating an integrated marketing program
ER  -