Clow, Kenneth E. <br/><br/>
Integrated advertising promotion and marketing communications / 
By Kenneth E. Clow and Donald Baack. 
 - 2nd ed. 
 - New Delhi :  Prentice Hall of India PVt Ltd ,  2003. 
 - Xxvii, 538p. ;  27.5 cm. 
<br/><br/><label>ISBN: </label>8120324501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations regulations and sponsorship programs<br/>Evaluating an integrated marketing program
<br/><br/><label>Dewey Class. No.: </label>659.1   / CLOK