TY  - BOOK
AU  - Delmater, Rhonda.
AU  - Hancock, Monte.
TI  - Data mining explained : : managers guide to customer centric business intelligence 
SN  - 9781555582319
U1  - 006.3  1
PY  - 2000///
CY  - New Delhi
PB  - Digital Press
KW  - Why data mining is important
KW  - Data mining management
KW  - Data mining in vertical industries
ER  -