Lehmann, Donald R;Winer, Russell S. <br/><br/>
Product management. 

 - 1 
 - New York  Mc Graw Hill  1997 
 - xix,460,i-14 
<br/><br/><label>ISBN: </label>0256214395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8104 LEHD