00394nam a2200133Ia 4500008004100000020001500041041000800056082001700064100003900081245008100120250000600201260004000207300001300247210716s1984    xx            000 0 und d  a0471890855  aeng  a658.001 BROS  aBrown, Stephen W; Fisk, Raymond P.  aMarketing theory: distinguished contributions.bDistinguished contributions.  a1  aNew YorkbJohn Wiley and Sonsc1984  axiii,375