TY  - BOOK
AU  - Lilien, Gary L;Rangaswamy, Arvind.
TI  - Marketing engineering: computer-assisted marketing analysis and planning: Computer-assisted marketing analysis and planning
SN  - 032100194X
U1  - 658. 8020285 LILG 
PY  - 1998///
CY  - New York
PB  - Addison Wesley
KW  - Marketing
ER  -