Lilien, Gary L;Rangaswamy, Arvind. <br/><br/>
Marketing engineering: computer-assisted marketing analysis and planning.  Computer-assisted marketing analysis and planning. 

 - 1 
 - New York  Addison Wesley  1998 
 - xvii,350 
<br/><br/><label>ISBN: </label>032100194X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658. 8020285 LILG