TY  - BOOK
AU  - Perreault, William D;Mccarthy E Jerome.
TI  - Basic  marketing: a Global managerial approch: Global managerial approch
SN  - 0256209820
U1  - 658.8 PERW 
PY  - 1999///
CY  - New York
PB  - Mc Graw Hill
KW  - Marketing
ER  -