00425nam a2200145Ia 4500008004100000020001500041041000800056082001500064100004400079245007900123250000700202260003300209300002300242650001400265210716s1999    xx            000 0 und d  a0256209820  aeng  a658.8 PERW  aPerreault, William D;Mccarthy E Jerome.  aBasic  marketing: a Global managerial approch.bGlobal managerial approch.  a13  aNew YorkbMc Graw Hillc1999  axxiv,791,I-19,G-12  aMarketing