Perreault, William D;Mccarthy E Jerome. <br/><br/>
Basic  marketing: a Global managerial approch.  Global managerial approch. 

 - 13 
 - New York  Mc Graw Hill  1999 
 - xxiv,791,I-19,G-12 
<br/><br/><label>ISBN: </label>0256209820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PERW