TY  - BOOK
AU  - Quelch, John A.
TI  - Cases in strategic marketing management : : business strategies in muslim countries 
SN  - 0130283576
U1  - 658.802  1
PY  - 2001///
CY  - New Jersy
PB  - Prentice Hall
KW  - Penetrating an emerging market
KW  - Exploiting market leadership
KW  - Developing the market plan
ER  -