TY  - BOOK
AU  - Mcdonald, William J.
TI  - Cases in strategic marketing management: an integrated approach: Integrated approach
SN  - 9780023794247
U1  - 658.802 MCDW 
PY  - 1998///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
ER  -