Mcdonald, William J. <br/><br/>
Cases in strategic marketing management: an integrated approach.  Integrated approach. 

 - 1 
 - New Jersey  Prentice Hall  1998 
 - viii,352 
<br/><br/><label>ISBN: </label>9780023794247 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 MCDW