<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00885nam a2200265Ia 4500</leader>
  <controlfield tag="005">20230707124459.0</controlfield>
  <controlfield tag="008">210716s1988    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0137741758</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">AIMIT LIBRARY</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.83 </subfield>
    <subfield code="2">5</subfield>
    <subfield code="b">GREP</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Green, Paul E</subfield>
    <subfield code="9">125954</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Research for marketing decisions /</subfield>
    <subfield code="c">Paul E Green, Donald S Tull and Gerald Albaum</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">5th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Jercy :</subfield>
    <subfield code="b">Prentice hall Inc. ,</subfield>
    <subfield code="c">1988.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xii,784p. ;</subfield>
    <subfield code="b">HB :</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing Research</subfield>
    <subfield code="9">125955</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Problem Formulation</subfield>
    <subfield code="9">125956</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Techniques of Obtaining Data</subfield>
    <subfield code="9">125957</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Analyzing Associative Data</subfield>
    <subfield code="9">125958</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Selected Activities in Marketing Research</subfield>
    <subfield code="9">125959</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Tull, Donald S</subfield>
    <subfield code="9">125960</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Albaum, Gerald</subfield>
    <subfield code="9">125961</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
    <subfield code="e">5th</subfield>
    <subfield code="k">658.83 GREP</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">198724</subfield>
    <subfield code="d">198724</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">3</subfield>
    <subfield code="8">MBA</subfield>
    <subfield code="a">AIMIT</subfield>
    <subfield code="b">AIMIT</subfield>
    <subfield code="d">2005-05-01</subfield>
    <subfield code="i">Bill no:; Bill dt:1900-01-00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.83 GREP</subfield>
    <subfield code="p">MBA01289</subfield>
    <subfield code="r">2025-07-21 00:00:00</subfield>
    <subfield code="w">2021-07-16</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">3</subfield>
    <subfield code="8">MBA</subfield>
    <subfield code="a">AIMIT</subfield>
    <subfield code="b">AIMIT</subfield>
    <subfield code="d">2005-02-28</subfield>
    <subfield code="i">Bill no:; Bill dt:1900-01-00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.83 GREP</subfield>
    <subfield code="p">MBA01325</subfield>
    <subfield code="r">2025-07-21 00:00:00</subfield>
    <subfield code="w">2021-07-16</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
