TY  - BOOK
AU  - Rust, Roland T;Zahorik, Anthony J;Keiningham, Timothy L.
TI  - Service marketing
SN  - 0673991458
U1  - 658.804  RUSR 
PY  - 1996///
CY  - New York
PB  - Harper Collins Publishers
KW  - Services Marketing
ER  -