Rust, Roland T;Zahorik, Anthony J;Keiningham, Timothy L. <br/><br/>
Service marketing. 

 - 1 
 - New York  Harper Collins Publishers  1996 
 - xx,508 
<br/><br/><label>ISBN: </label>0673991458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.804  RUSR