McCarthy, E Jerome;Perreault,  William D. <br/><br/>
Basic marketing. 

 - 11 
 - xxii,763,G-14 
<br/><br/><label>ISBN: </label>0256134634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MCCE