TY  - BOOK
AU  - McCarthy, E Jerome;Perreault,  William D.
TI  - Basic marketing:  a managerial approach: managerial approach
SN  - 0256036497
U1  - 658.8 MCCE 
PY  - 1987///
CY  - Homewood
PB  - Irwin
KW  - Marketing
ER  -