McCarthy, E Jerome;Perreault,  William D. <br/><br/>
Basic marketing:  a managerial approach.  managerial approach. 

 - 9 
 - Homewood  Irwin  1987 
 - xii,749 
<br/><br/><label>ISBN: </label>0256036497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MCCE