TY  - BOOK
AU  - Czinkota,Michael R;Kotabe, Masaaki.
TI  - Marketing management
SN  - 0324022034
U1  - 658.8 CZIM 
PY  - 2001///
CY  - New Delhi
PB  - Vikas Publishing House Pvt  Ltd
KW  - Marketing
ER  -