Czinkota,Michael R;Kotabe, Masaaki. <br/><br/>
Marketing management. 

 - 2 
 - New Delhi  Vikas Publishing House Pvt  Ltd  2001 
 - xxv,598/2009 
<br/><br/><label>ISBN: </label>0324022034 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 CZIM