TY  - BOOK
AU  - Nargundkar, Rajendra.
TI  - Marketing research: Text and cases 
SN  - 9780070220874
U1  - 658.83 3
PY  - 2011///
CY  - New delhi
PB  - Tata McGraw Hill Publishing Company Ltd.
KW  - Fundamentals of Marketing Research
KW  - The Marketing Research
KW  - Research Methods and Design
KW  - Questionnaire Design
KW  - Sampling Methods
KW  - Field Procedures
KW  - Planning the Data Analysis
KW  - Annova and the Design of Experiments
ER  -