Nargundkar, Rajendra. <br/><br/>
Marketing research:  Text and cases / 
By Rajendra Nargundkar 
 - 3rd ed. 
 - New delhi :  Tata McGraw Hill Publishing Company Ltd.,  2011. 
 - xxvi,533p. ;  PB :  24 cm. 
<br/><br/><label>ISBN: </label>9780070220874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fundamentals of Marketing Research<br/>The Marketing Research<br/>Research Methods and Design<br/>Questionnaire Design<br/>Sampling Methods<br/>Field Procedures<br/>Planning the Data Analysis<br/>Annova and the Design of Experiments
<br/><br/><label>Dewey Class. No.: </label>658.83  / NARR