00881nam a2200229Ia 4500 20220303101610.0 210716s2005 xx 000 0 und d 9780070144965 AIMIT LIBRARY eng 659.1 7 BELG Belch, George E. 22465 Advertising and promotion : an integrated marketing communications perspective / By George E. Belch, Michael A. Belch and Keyoor Purani. 7th ed. New Delhi : Tata McGraw Hill Publishing Company Ltd , 2005. Xxxiii, 1075p. ; 24 cm. Developing the integrated marketing communications program 22466 Establishing objectives and budgeting for the promotional program 22467 Belch, Michael A. 22468 Purani, Keyoor. 22469 ddc BK 7th 659.1 BELG 198598 198598 0 0 ddc 0 0 MBA AIMIT AIMIT 2005-08-24 Bill no:; Bill dt:1900-01-00 1 659.1 BELG MBA01163 2026-05-23 00:00:00 2023-07-10 395.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2010-02-20 510.00 Billno:ABK669;Bildt:2010-02-10 0 659.1 BELG MBA07608 2026-05-23 00:00:00 382.50 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2010-02-20 510.00 Billno:ABK669;Billdt:2010-02-10 0 659.1 BELG MBA07609 2026-05-23 00:00:00 382.50 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2010-02-20 510.00 Billno:ABK669;Billdt:2010-02-10 0 659.1 BELG MBA07610 2026-05-23 00:00:00 382.50 2021-07-16 BK