Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
By George E. Belch, Michael A. Belch and Keyoor Purani. 
 - 7th ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2005. 
 - Xxxiii, 1075p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Developing the integrated marketing communications program<br/>Establishing objectives and budgeting for the promotional program
<br/><br/><label>Dewey Class. No.: </label>659.1   / BELG