TY  - BOOK
AU  - Schoell, William F; Guiltinan, Joseph P.
TI  - Transparency masters for marketing: contemporary concepts and practices: Contemporary concepts and practices
SN  - 0205124313
U1  - 658.8 SCHW 
PY  - 1990///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
ER  -