TY  - BOOK
AU  - Tongren, Hale N.
TI  - Cases in consumer behavior
SN  - 0131163442
U1  - 658.8342  2
PY  - 1992///
CY  - New Jersey
PB  - Prentice Hall
KW  - The olde odeon theater
KW  - The new fragrance industry
KW  - The polaroid corporation
ER  -