Bateson, John E G. <br/><br/>
Managing Services Marketing; text and readings.  Text and readings. 

 - 2 
 - New York  1992 
 - xiv, 594 
<br/><br/><label>ISBN: </label>0030541646 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.81BATJ