TY  - BOOK
AU  - Sheth, Jagdish N; Garrett, Dennis E.
TI  - Marketing theory: classic and contemporary readings: Classic and contemporary readings
SN  - 0538192534
U1  - 658.8 SHEJ 
PY  - 1986///
CY  - USA
PB  - South Western Publishing Company
KW  - Marketing
ER  -