Sheth, Jagdish N; Garrett, Dennis E. <br/><br/>
Marketing theory: classic and contemporary readings.  Classic and contemporary readings. 

 - 1 
 - USA  South Western Publishing Company  1986 
 - viii,872 
<br/><br/><label>ISBN: </label>0538192534 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 SHEJ